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SEO Campaign – What is it, and how will it help my business?

SEO Campaign – What is it, and how will it help my business?

SEO Campaign – What is it, and how will it help my business?
In order to succeed in business in 2018 and beyond, SEO, and especially local SEO should be a required part of your marking strategy. SEO stands for search engine optimisation, which means that the website for your business can reach potential customers using search engines like Google and Bing. Since getting your business in front of the right consumers is the first step to winning them over as customers, you can’t afford to skip out on a solid SEO campaign.

SEO Campaign

How do we know you need SEO?
By analysing current and past trends, we can determine what searchers want. In recent years, “near me” searches have been on the rise. This type of search is like when a consumer Googles something like, “dentists near me.”

You can replace “dentists” with any type of business or office.

What this boils down to is that people want fast access to information about local businesses that will meet their needs.

How can your business benefit from an SEO campaign?
Now that you know a bit about what an SEO campaign can do, it’s time to move on to understanding why it works and what the benefits are. SEO can:

Draw new customers to your website

Get customers the information they need

Help your business be available 24/7

An SEO campaign accomplishes all of this by making your website one that search engines love to show users. This translates to getting a high-ranking spot on search engine results pages, or SERPs.

More Customers Means More Growth

Many people often confuse marketing and sales because the point of marketing is to bring in customers to boost sales. However, you know as well as we do that it’s a different job altogether. Yet, everything in business is tied to the bottom line. Sales define a business’ success. They determine whether a business dives, survives, or thrives. The more customers you can bring into the business, the more sales your business can get. We know you know this.

What you might not yet know is that you need local SEO to keep bringing in customers. A business with strong search engine rankings is more likely to be found. Local SEO not only connects your business to consumers, but especially to local consumers. If you want to get people in the door, they need to find you online. They need to find you on search engines.

Google handles at least 2 trillion searches a year. That number has consistently been on the rise since the search engine’s inception. The power of internet search is not waning. You need to get on board with SEO if you want to continue to get customers in the door–whether virtually or physically.

The Benefits of Website SEO
Search engine optimisation is very important if you want to increase your visibility in the online world. While the methods of getting your brand message out there have evolved as search engines have become more and more sophisticated, the basic idea is still the same. When someone searches for something in your industry or product category, you want your website to rank near the top of the search engine listings.

  • Over 90% of internet users take advantage of a search engine to find what they want on the web and that figure is fairly constant across the globe, including the UK.
  • While competition for keywords in your industry might well be high, there are a number of other factors involved in SEO that need to be addressed if you want to boost your rankings significantly.
  • Strong SEO is part of the entire marketing mix and can feed into other aspects of your strategy such as local searches and visibility on social media.
  • Website SEO is a mix of standard inclusions such as site maps and good content that needs to meet appropriate standards as well as ongoing initiatives such as building strong inbound links, internal linking, image tagging and regularly updated and engaging content.

Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project.

This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Long Tail Keywords: Important to Any SEO Campaign

Long Tail Keywords: Important to Any SEO Campaign

Why Long Tail Keywords Can Be Important To Any SEO Campaign

Long tail keywords are more specific types of keywords, because they include more information than a normal keyword. For example, a broad keyword might be “tree surgeon”, but a long tail keyword would be “tree surgeon Tonbridge, Kent.” This keyword is much more specific than the broad keyword.

Long Tail Keywords

In this article, we’ll take a look at why you should focus on long tail keywords. The reasons may surprise you.

1. Interested Customers

Long tail keywords might include specific queries or locations, thus showing that the customer has a more specialized interest in the niche. Let’s go back to our tree surgery example from above. The broad keyword “tree surgery” is very vague and searchers who are searching that might only want a definition or they might want to learn about tree surgery in general. Since it’s so broad, that keyword doesn’t show much interest in the customer wanting to avail of tree surgery services.

In comparison, let’s look at “tree surgeon Tonbridge, Kent.” This keyword pinpoints with precision accuracy the customer’s intent. From looking at this keyword, we know that the customer wants to hire a tree surgeon in Tonbridge, preferably. While this keyword may get very few searches per month, those searches are precise and accurate, and are much more profitable than broad keywords. If you have a business ranking for those keywords, that person will be more likely to buy your services.

2. Competition

Long tail keywords might get less searches each month, because they are so specific, but these are the keywords which are easier to rank for. It is virtually impossible for a small business to start ranking for very broad keywords such as “tree surgery” or “confectionery” or “candles”, because these keywords are already dominated by big name websites such as Wikipedia, Amazon, and eBay. These websites have bulletproof SEO embedded within their online marketing, and so, it is impossible to get past them for such a broad keyword.

However, if you narrow down your keyword by turning it into a long tail keyword, such as “candle shop Kent” or “confectionery for birthday parties Kent”, the competition will decrease hugely.

This is because less websites have the exact long tail keyword “confectionery for birthday parties” embedded within their text. They might serve confectionery across the globe, but don’t specialize for birthday party catering or for Kent. That’s where your business comes in.

How Do I Rank For Long Tail Keywords?

You don’t need to write blog posts for certain long tail keywords specifically, but you can use the Google Keyword Planner to find keywords which might be profitable for your business. Don’t let the amount of searches daze you, if they only get fifty searches a month. If you think about it, that’s fifty interested people each month looking for your business’s products or services. Even if you retain a few of them after the first purchase, that’s enough to really increase earnings.

You might be naturally ranking for certain long tail keywords without even knowing. If your website contains a lot of textual content such as paragraphs describing your services, location, and products, the Googlebot will automatically strat ranking you for certain keywords. You can build up your blog post numbers to start creating more textual content for the Googlebot to scan.

However, if you find that you’d like to rank for a certain long tail keyword, you can write a blog post specifically with that phrase embedded in the title and in the text.

In Conclusion
Many businesses ignore long tail keywords, because they think that these keywords won’t attract much searchers. However, the entire opposite will happen. By ranking for specific keywords, your website will attract highly interested customers who are much more likely to purchase your products or services.

Direct Submit SEO Services
Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service. We offer a client focussed service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

Google Adds Location & Location Icon to Search Results

Google Adds Location & Location Icon to Search Results

Google Adds Location & Location Icon to Search Results
Google is testing a new icon in the search results to show the specific location of a search result, in addition to showing a location icon, similar to the map icon used on Google Maps.  It seems to be used primarily for news results in the regular organic search results.

In each of these news results, the yellow location icon appears, along with the specific city the news result is from.  Google is just including the city, and not including the state or country.  All  of the examples are followed by the date of the article as well.

These results are not local results, nor are they part of Google News results.  These are regular organic search results with the addition of the local icon and the city name.

It is not clear how Google is pulling the city name information from these search results.  It does not appear to be Schema based.  But the location as a keyword appears numerous times on the pages showing the icon.

The yellow icon at the start of the description definitely makes these news results stand out on a page significantly.

URL Inspection Tool in Google Search Console

URL Inspection Tool in Google Search Console

URL Inspection Tool in Google Search Console
A new URL inspection tool that shows you details about how Google crawled, indexed and processed a specific URL on your website.

Google has announced a new feature in the beta Google Search Console that allows you to check a specific URL on your website to see the status of how Google search sees that URL. This feature is called the URL inspection tool and is now rolling out to Google Search Console users over the coming weeks.

This tool “provides detailed crawl, index, and serving information about your pages, directly from the Google index,” Google says. It will show the last crawl date, the status of that last crawl, any crawling or indexing errors and the canonical URL for that page. It will show if the page was successfully indexed, any AMP errors, structured data errors and indexing issues.

If a page isn’t indexed, you can learn why. The new report includes information about noindex robots meta tags and Google’s canonical URL for the page.

A single click can take you to the issue report showing all other pages affected by the same issue to help you track down and fix common bugs.

SEO to Help Improve Rankings for Small Business

SEO to Help Improve Rankings for Small Business

SEO to Help Improve Rankings for Small Business
You might have a great website – but do enough people know about it? Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your website, call us now and let us show you how to attract qualified visitors to your website. Well, how do you optimise your website to attract the traffic you want?

seoimage

Search Engine Optimisation
SEO or Search Engine Optimisation is the practice of improving the level of traffic of your website through the use of targeted keywords that are likely to be searched by customers searching for the products or services your business offers. Even if your website looks attractive and is beautifully designed, if it is not optimised properly then it will be unlikely to attract traffic and it is not going to help your business as much as it could without some basic SEO optimisation.

Your small business can do the following simple SEO techniques to improve its ranking on the search engines:

Determine your target audience & Key Phrase
This is the first step in your SEO campaign. Always identify the intended target audience of your website and select a keyword or key phrase that this audience will likely use to search for your products. Then set up page content based on this keyword or key phrase to ensure the page or website is ‘relevant’ to the targeted key phrase.

Produce unique content for your website constantly
Look to write unique and informative articles, blogs etc for your website.  Original and interesting content will be valued by your visitors and provide visitors with a reason to remain (and hopefully return) to your website.  This ‘valued content’ will help generate on-going interest in your website, helping increase the potential for a sale. Providing value to the visitor will result in a higher ‘ROI’ for your business via your website.

Have your business listed in Google Local Business Listing
This is a free feature offered by Google where you can create additional links so people can easily find your site, therefore your web traffic will be increased.  Signing up is easy and quick, you only need to provide your business name, address, contact information, etc. You also can get linked by listing with other online directories like Chamber of Commerce and local business directories.

 Arrange for Quality and Relevant links back to your website
Inbound links are considered very important in the SEO world, particularly by Google.  If you have decent quality and relevant links directed back to your website, your ranking on search engines will be enhanced.  Using directories, suppliers, social networks sites can offer a free and quick way to start with creating back links to your site. Note that some more ‘notable’ directories may require fee to generate a link. Do not use link farms or the like as these will probably be noticed by the Search Engines and get your website banned or penalised.

Promote your Website URL Offline
Always include your website address on stationary, on marketing materials and on company vehicles. This is a sure fire way to help achieve continuous promoting of the website address.

All businesses should explore and utilise their website to work well in the Search Engines. If your site is properly optimised for the search engines you can attract more traffic, your business can easily be found by potential clients, and you will hopefully achieve more sales for your business.

Hiring an SEO Company
Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay per Click (PPC) online marketing and over the past decade Direct Submit have built up a loyal client base. The depth and breadth of knowledge they have built up helps set them apart in an increasingly competitive and crowded SEO market place.

With in excess of 10 years of online marketing experience, they know which techniques work and are always researching new methods to stay one step ahead of the competition. To speak to one of the Direct Submit  Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on  0845 272 2350  or email us at mail@directsubmit.co.uk

Why Aren’t You Ranking in the Search Engines?

Why Aren’t You Ranking in the Search Engines?

Why Aren’t You Ranking in the Search Engines?
The first question we ask anyone looking to rank on Google, why do you deserve to rank? The reason we ask is because search engine optimisation (SEO) is the process of optimising a web property for an algorithm’s scoring signals. Modern search algorithms require a combination of technical SEO and branding. That means optimizing to score better for search engines, and optimizing to convert better for customers.

UK SEO Services

Google’s explains improving rank for Local SEO on its website as optimising for relevance, distance, and prominence. What does that mean? In the good old days, that meant optimising for somewhere around 200+ scoring signals. Now with Google & Bing using machine learning in their algorithms, there are thousands of scoring signals. If you aren’t ranking, it is because you do not have the right mixture of those signals.

Local Scoring Signals
There are thousands of rank signals; some are more important than others. There are two major studies that dive deep into what rank signals matter most for Local SEO.

Moz- 2017 Local Search Ranking Factors: Moz divides the rank signals into two categories: Local Pack/Finder Ranking & Localized Organic Ranking Factors. This study also has input from several industry experts.

Local SEO Guide- 2017 Local SEO Ranking Factors: Andrew Shotland & Co. analyze 200+ factors across 100,000 local businesses looking for patterns in rank.

The primary difference between the two: the Moz study is largely based on opinion by industry experts, the SEO Guide study looks at raw data. Both are very useful in their own ways.

How Search Engines Evaluate Websites

How Search Engines Evaluate Websites

How Search Engines Evaluate Websites
To first understand SEO & Internet Marketing, you must first understand how search engines like Google evaluate websites in order to determine where to list them in their results pages. While the exact details of the algorithms used by search engines like Google aren’t made public, from their published guidelines and advice given at conferences, as well as research conducted by SEO professionals, we know the following:

What are the main factors that affect a site’s ranking?
There are many factors that influence the ordering of results for any given search term. There are, however, several which remain continually important.

Google Search Engine & SEO

The quality and volume of links pointing to your site
Historically, links from other websites have, and continue to be, the biggest factor to how well your site will rank for any given search term. Websites that link back to you – sometimes known as backlinks or inbound links – pass value that help determine your site’s credibility and worthiness to rank. Links from relevant or more prestigious sites such as academic institutions, government and news sites are given more weight in the eyes of the search engines and pass more value than smaller, less popular ones.

The text used to link to your website also influences how much value is passed. The link text (commonly known as anchor text) helps inform the search engines the intent behind the link and again influences how likely a site is to rank higher for a particular term. Good link text should tell a user exactly what they will get when they visit the link and also work in isolation so that someone doesn’t have to read all the content around it. Although it is not always the case, the site with the largest volume of high quality/relevant links for a particular term should rank highest. Because of the effectiveness of links in influencing rankings, many sites have artificially created or paid for links to improve their positions. Search engines such as Google continue to tweak their algorithms to detect and punish gaming of their system. This means that anything you do to increase the number of links pointing to your site has an inherent risk if not performed with an understanding of the various webmaster guidelines.

The quality, depth and freshness of your content
Search engines have become very effective at understanding content on a web page in recent years and can now determine its topics, the intent behind the page, the entities within it and how relevant it is to the broader topic.

Google’s algorithm places great weight on the expertise, authority and trust it can infer within content and how recently it has been published or updated.

Whether you are just starting up your business or have an existing website which isn’t doing a great deal for you, then call Direct Submit today and let us help you make your website stand out from the crowd. As experienced Internet Marketing and SEO consultants we will be able to help you make the right choices and decisions to help you get your product or service noticed online. An effective SEO strategy will make your website easy to find for users and search engine robots. SEO helps the search engines to understand what each page on the website is about, therefore content strategy plays a big role in the SEO tactics.

Search Engine Optimisation (SEO) should be an essential part of your businesses marketing strategy. Put simply, its job is to increase your enquiries and to make sales. Properly applied, SEO will help your companies website appear higher up the natural search engine rankings for targeted key phrases. This is where Direct Submit can help you and your business.

As leading UK Internet Marketing and SEO consultants, we are committed to providing you with the highest level of service and expertise. All our clients are unique and each receives customised strategy that utilises today’s best practices for your business. Call us today on 0845 2722350 and get your website working harder for your business.

Looking at Good SEO Habits for 2018

Looking at Good SEO Habits for 2018

Good SEO Habits for 2018
In a recent post in the Search Engine Watch blog, they consider the latest trends and predictions for the year, explain how to review your current strategy, and the SEO habits you should be practising. The basis of the post is that it’s all too easy to become stuck in the same old SEO routine, mindlessly implementing the same strategy over and over. Well, it’s time for a change, that new diet can wait another month, but refreshing your SEO strategy can’t. Not if you want to be dominating the SERPs in 2018.

Here is a summary of the posting.

Revisit keyword research
You’ve got to start somewhere and what better place than at the beginning. Before you go tweaking your onsite or mixing up your content strategy, you need to make sure the keywords are updated. Revisit your keyword research and update the data on which you initially based your decisions. People change, habits change, technology changes. The chance that what people are searching for has changed too is also pretty high.

Onsite audit
You could have the best content and link-building strategies in the world, but if the foundations of your website are not up to scratch, then it will never reach its full potential. On-site optimization is the foundation of any SEO campaign. Even if you carried out a fully comprehensive, kick-ass audit to start with, things inevitably break and new issues occur. So do it again.

Mobile
If you haven’t already switched your focus to mobile, don’t wait a moment longer. There are numerous factors to consider when optimizing for mobile and it is therefore a good idea to carry out a separate mobile SEO audit of your site.

Content
Take a step back from your content strategy, review what is and isn’t working, and gain a fresh perspective. It can be all too easy to get into the habit of churning out content for the sake of it, without any really solid strategy. Rope in some unsuspecting colleagues and hold a brainstorm. Even people who are not directly involved with the content creation can provide some helpful insight into the mind of an average internet user. Ultimately, you should be focused on writing content that provides so much value that people want to share it. Think about what makes someone share a piece of content and implement that thinking into your posts.

Link-building strategy refresh
We’ve all been there. Sometimes it feels like you’re putting a lot of time into your link-building efforts but not really getting anywhere. Time to have a strategy refresh! It can be easy to become too focused on only one type of link-building, such as guest posting. Yet there are a whole variety of link-building techniques waiting to be deployed.

Local search
As more and more web traffic comes from mobile, local search will only become more prominent. Carry out a review of your local search marketing – think Google My Business profile, local directory listings, NAP consistency, schema markup and healthy location pages.

Importance of Good Keywords for Any SEO Project

Importance of Good Keywords for Any SEO Project

Importance of Good Keywords for Any SEO Project

Keywords are integral to the amount of traffic your website can potentially receive. If your website isn’t embedded with money-making keywords, it won’t receive as much traffic as it could potentially receive.

Good keywords can help your website attract customers in the long term, and it’s essential that you target the right keywords when carrying out SEO. In this article, we’ll check out what “good keywords” mean and how you can conduct vital keyword research for your website. Keyword research will lay a solid foundation for your website, helping it attract traffic and customers for years to come.

Why Do I Need Good Keywords?

Each keyword is searched by a certain number of people each month. So the keyword “gardening tools uk” is searched by less than a thousand people per month. The more people search for that keyword, the more traffic the first website ranking for that keyword receives.

Websites are ranked in order of how relevant they are to the keyword. This means that they might have the keyword in their title, in the web content, and in other relevant parts of the page. If the article answers the question or addresses the keyword in an informative (or entertaining) way, it will rank higher in the search results because the bounce rate would be lower and the time on site would be much higher. (Google also factor user experience metrics into their rankings of websites in search results.)

Therefore, your website is actually targeted around a certain group of keywords. However, are they profitable keywords? We aim to check this out.

To see how many people search for a certain keyword per month, you can see this in the Google Keyword Planner (www.adwords.google.co.uk). There are many guides online which show you to sign up for the Keyword Planner. If you have an AdWords account, you will be able to access the planner quickly.

Type the keyword into the keyword planner and you will find monthly search estimates for each keyword.

If your website is targeted around a keyword which isn’t searched for by many people, there is no way that you can receive a lot of traffic.

Instead, target your website around keywords which receive a lot of monthly searches. Ideally, for a small business, this should be around 2000 to 5000 monthly searches if you’re just starting out, and for larger businesses, you might be able to target keywords with higher searches.

However, with local keywords, there comes an exception. If you’re targeting a local area, the monthly searches would naturally be a lot smaller. For example, “gardening tools durrow” would receive a lot fewer searches than “gardening tools uk.” It might only receive a hundred searches each month, but it’s still profitable because these are a hundred people who are highly interested in buying from a gardening shop in Durrow. These people are more interested in visiting a local shop in Durrow, than buying from a well-known gardening shop anywhere in the UK.

Check Your Competition

Once you have found keywords which relate to your website and get a sizeable amount of monthly searches, you need to check your competition.

The competition basically includes all the websites which rank for that particular keyword in Google’s search results. So the top ranking websites for “gardening tools uk” include Homebase, Fiskars and Argos. A small business would find it difficult to compete with these websites – so perhaps, they could try ranking for local keywords instead.

If the competition contains a mix of middle-competition websites (websites that are not very well known, but still have a Page Rank of 2 or 3) – you should try to rank for that keyword and beat that competition.

Where To Put Keywords?

Once you have a handful of keywords selected, you need to start creating content around them so Google will associate your website with these keywords.

You should place these keywords naturally into the homepage (where it looks natural, remember!) such as in the title tag, in paragraphs, in menu navigation and in sub-headings. However, don’t place too many of them into content, because it will look shady and you could be penalized! A good rule of thumb is: Use them where you would naturally use them.

You can also write blog posts about these keywords and create high-quality content about them that will genuinely help a reader. This includes how-to’s, tutorials, infographics, informative articles, list-based articles, and so on. Not only will you start ranking for these keywords, but you’ll also attract much traffic from social media, too!

These keywords are classified as “good keywords” because of the following:

  1. They receive a sizeable amount of traffic each month, which means that potential customers are continually searching for this keyword each month. That means a constant supply of traffic.
  2. The competition isn’t too high, meaning you can try and get to the first page using other content marketing and SEO strategies such as linkbuilding.
  3. These keywords are embedded naturally into the title tag, articles, web content, and “About Us” pages.

Summary

At first glance, keyword research looks like a complicated science, but in this article, we’ve broken it down into key, fundamental steps. It’s not that difficult once you actually break it down into a series of steps.

To summarize these steps once more:

  1. Make a list of keywords related to your website.
  2. Check for their monthly searches on the Google AdWords Keyword Planner.
  3. Identify keywords with a few thousand monthly searches if you are a beginning website or a small business that has only been online for a few years.
  4. If you are a local business, identify local keywords with a few hundred monthly searches or less (or more, depending on your local area).
  5. Check for competition. If your keyword is dominated by large-name, well-renowned websites, it would be difficult to compete with them.
  6. Start creating content around these keywords.

Conclusion

Keywords are the foundations for your website and they are the main piece of content that Google scan through when indexing their website. If you aren’t targeting profitable keywords, you won’t be able to receive as much traffic as you could potentially be receiving, so make sure to cast your net wide and search for keywords which are profitable and easy enough to rank for. This shouldn’t be difficult, thanks to the AdWords Keyword Planner.

Ethical Hackers to Boost NHS Cyber Defences

Ethical Hackers to Boost NHS Cyber Defences

Ethical Hackers to Boost NHS Cyber Defences
The NHS is spending £20m to set up a security operations centre that will oversee the health service’s digital defences. It will employ “ethical hackers” to look for weaknesses in health computer networks, not just react to breaches.

Such hackers use the same tactics seen in cyber-attacks to help organisations spot weak points.

In May, one-third of UK health trusts were hit by the WannaCry worm, which demanded cash to unlock infected PCs.

In a statement, Dan Taylor, head of the data security centre at NHS Digital, said the centre would create and run a “near-real-time monitoring and alerting service that covers the whole health and care system”.

The centre would also help the NHS improve its “ability to anticipate future vulnerabilities while supporting health and care in remediating current known threats”, he said. And operations centre guidance would complement the existing teams the NHS used to defend itself against cyber-threats.

NHS Digital, the IT arm of the health service, has issued an invitation to tender to find a partner to help run the project and advise it about the mix of expertise it required.

Kevin Beaumont, a security vulnerability manager, welcomed the plan to set up the centre. “This is a really positive move,” he told the BBC.

Many private sector organisations already have similar central teams that use threat intelligence and analysis to keep networks secure.

“Having a function like this is essential in modern-day organisations,” Mr Beaumont said. “In an event like WannaCry, the centre could help hospitals know where they are getting infected from in real time, which was a big issue at the time, organisations were unsure how they were being infected”.

In October, the UK’s National Audit Office said NHS trusts had been caught out by the WannaCry worm because they had failed to follow recommended cyber-security policies. The NAO report said NHS trusts had not acted on critical alerts from NHS Digital or on warnings from 2014 that had urged users to patch or migrate away from vulnerable older software.