Month: July 2017

International SEO On Your Website

International SEO On Your Website

International SEO On Your Website

Most online content is in English, with very little actually being translated into other languages. This is saying something, since the two most spoken languages in the world are Mandarin and Spanish. English is the third most spoken language in the world, and funnily enough, the majority of online content is in English.

With rising populations across the world, by 2020, the audience for your writing will be huge – all from different countries. If you have a local business, then perhaps, tailoring your website to other languages may not be necessary, but if you have a business which has potential to sell to anyone in the world – international SEO is an essential.

You need to invest in getting your content translated because a couple years from now, a lot more business owners will be doing the same. You might even discover that a lot of your target audience is in other countries. Some of the most successful businesses have the most users in South America or Asia.

In this guide, we’ll take a look at the fundamentals of International SEO: including, translating your website, doing research on which countries to target most and much more!

Research The Top Countries You Should Be Targeting

Keyword Research In Other Languages

For English speakers, you are targeting a certain set of keywords with your website. It might be “birthday cards for fathers” or “luxury blinds”. These keywords target the English language only, so the most traffic you can get is from the UK, possibly the US, Australia and Ireland. These countries provide small populations, in contrast with the populations in other countries, which far exceed the population of the UK, US and Australia put together.

According to Bablic, did you know that 73% of people don’t search the web in English, but in their own language? So, with English, you are targeting at best, only 37% of your potential audience! Don’t let the other 73% of people go into the drain. All you have to do is find out which countries are actively searching for your keywords in other languages.

For example, if you sell luxury blinds in the UK, who says you can’t sell them in Spain or France? There might be huge potential in those markets. You need to find out.

To do this, simply translate your list of keywords into a popular language, like Spanish or French.

Plug your translated keyword into the Google AdWords Keyword Planner. You can then find out the number of monthly searches, and if it’s worth your time. Use this as a metric: If there are more people searching in that language, than in English – it’s a must to target that language! Even if a couple thousand monthly searches is all there is, they still are all monthly potential customers, who could find your site.

Google Analytics

To find out other countries which may be worth targeting, you can check your website’s Google Analytics statistics. Some customers in other countries (Sweden, for example) often search in English, if they want more choice in the products on offer, rather than just search in their country’s language and get less choice. However, those few customers are very rare. According to Bablic, 56% of consumers say that browsing in their own language is more important than price. However, these customers might indicate which countries are highly interested in your products.

To find out where there are high concentrations of interested customers, simply log-in to your Google Analytics account and click the Audience tab. Click on “Geo” and then “Location”. You can then see which countries visitors are located. Whilst the UK and US might have the highest concentrations, you should check the countries with other languages. Maybe Brazil or Portugal have a few hundred users coming to your website every year, so that means, that you should investigate Portuguese as an option for a language to translate your website into. This method is not definitive though, it just gives a rough idea of potential countries or locations you could target.

In this image, I take a look at a website’s Google Analytics statistics to see which countries may be worth targeting. For this specific website, it looks like the Philippines and Malaysia provide a sufficient stream of traffic each month.

Translate Your Website

Human Translation

One of the ways you can translate your website is through human translation. This ensures a professional and thorough translation which is very effective for bringing foreign customers to your website. Even if you don’t have the money for translating your website to many languages, even using human translation for one language is excellent. After you’ve done your research on which countries need targeting, you can see which language could bring the most gain.

Adding Your Translated Pages To Your Website

If you don’t want to get a country code top-level domain name for your website, you can allow your users to switch between languages, all on the same website. If you have translated your content, and want to submit it to your website, you should use a WordPress plugin called Polylang. You can add your translations to the plugin.

Let’s say you want to translate your website into three other languages. The plugin works, so that for every page you create in WordPress, there are three other empty pages created (one for each language) where you can add the translated text into. Polylang will then combine all those translated pages together, and create a translated version of your website. When a Spanish customer arrives at your site, the website will display in Spanish.

Using Google Translate

While human translation may not be an option for everyone, there is a free alternative. For example, you could invest in human translation (which is of higher quality than robotic translation) for one language or two, depending on where most of your potential customers are. However, if you just want a quick and fast way to provide translation for your website, Google Translate is an option. Its translations aren’t of a particularly high standard, though, so be warned. There is a better alternative available, called “Bablic” which we will take a look at in a moment.

For a quick translation of your website, try Google Translate. Firstly, you need to install the Google Language Translator plugin. This is available for WordPress only. With this plugin, Google Translate will automatically translate your webpages.

However, the translation is not automatically done, when a user arrives to your website. They still have to toggle between the languages. However, this plugin is still a great alternative to more technical, expensive options.

Bablic: Automatic Translation

Whilst human translation and Google Translate work well, there is a new alternative to the growing scene of localization. A startup called Bablic aims to help website owners translate their websites, in the click of a button with no programming experience or WordPress plugins whatsoever. Bablic are definitely pioneering the localization field and are making it increasingly easy to translate your website.

All you have to do is choose between human translation or machine translation, and select the languages you want. A code will be generated, and you have to paste that code into the header of your website. Then, when someone arrives at your site, they can get the content translated to whatever language they are fluent in.

Conclusion

It’s simple. Those that’ll translate their content will get a huge increase in traffic, customers and leads over anyone else.

With new startups like Bablic making localization easier than ever, you should definitely start thinking about translating your content. You can extend your reach, broaden your customer base and increase sales of products or services. A whole new audience of potential customers might be in another country, looking for a product like yours, and you might not even know it!

Effective Search Engine Optimisation

Effective Search Engine Optimisation

Effective Search Engine Optimisation

If you are a new business and you want to make sure that you website is a success it may be a good idea to consider using the services of a professional internet marketing service such as Direct Submit to help you.  Making sure that your website gets seen by potential customers or investors that will be interested in the goods or services that your business provides is a potential hurdle that every business faces regardless of their size or length of time within their industry, however with the correct skills and knowledge any website can really improve its chances of considerably raising its online profile.

By employing techniques such as search engine optimisation (SEO) Direct Submit can help you to reach the top pages of results produced by search engines such as Google, so people who are looking for the products or services that you provide are likely to find your page quickly and easily.  This is a particularly effective method and popular of internet marketing because not only does it send more traffic to your website, the traffic that is generated is much more likely to be well targeted to your business and doesn’t require the use of any expensive and time consuming advertising campaigns.

As SEO can be a time consuming process that requires a lot of research, maintenance and adjustments to your website to be truly worthwhile so using the service of internet marketing company can be a really sensible investment.  Any new business takes up a lot of time and requires a lot of work so why not let a professional with all the required knowledge and expert skills required to do a to quality job do it for you so you can pay your attention to other, more immediate aspects of your business.  At Direct Submit they offer all service with very flexible terms giving you the option to simply hire them to set the initial process up or to continue to benefit from their support by taking advantage of the excellent maintenance and performance review services that are on offer as well.

At Direct Submit they are happy to offer help, advice and services to any businesses that are just starting out, no matter how large or small, with the skills and expertise to help any website become a success they will be able to offer you an effective internet marketing strategy that is completely tailored to your businesses individual needs by taking in to account other details such as location, customer target group, special offers, awards or achievements and many other factors.  With a friendly, efficient and flexible approach to all their customers you will be definitely be pleased with the results that Direct Submit can create for you.

So if you want your new business to be seen online and have the best possible start why not talk to one of the friendly and fully trained team at Direct Submit to find out how they could help your company’s website boost its online profile?  No matter what products or services you sell you can be certain that they will be able to offer your service and excellent service that generates real results, check out their great past customer testimonials to see how many people have been left satisfied with the service they provide.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or visit the Direct Submit SEO Services website today. We look forward to hearing from you.

 

Is your website Optimised or are you just being Optimistic?

Is your website Optimised or are you just being Optimistic?

Is your website Optimised or are you just being Optimistic?

For many businesses the focus when starting out on their Internet campaign is the design of a great looking website, a website that not only looks good but also reflects the right image for the business. However, it is also very important that the company website lists well in the major search engines and many businesses quickly move to measuring the value of their website in terms of the number of visitors to the website. Why, because what is the point of having a great looking website if no one can find it and it attracts only minimal traffic.

Businesses quickly become aware that increased levels of traffic can potentially lead to potential for increased sales and market profile. One thing to consider is that over 80% of all Internet traffic comes from the major search engines with Google, Yahoo and MSN currently responsible for the vast majority of all Internet traffic.

With such an overwhelming amount of traffic coming from the search engines, it makes sense to put a lot of effort getting your website noticed.

Regardless of how you measure the success of your website, the bottom line is that to succeed on the Internet you are going to have to bring more visitors that are looking for the information, content and/or products that you are providing.

Direct Submit Internet Marketing Services is dedicated to helping businesses of any size and in all sectors to reach and exceed their profit goals through effective and ethical SEO marketing. Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar.

As a leading Internet Marketing business, we specialise in SEO and other Internet marketing strategies for UK businesses, both large and small – local and National. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Replacement Gas Central Heating Boilers

Replacement Gas Central Heating Boilers

Replacement Gas Central Heating Boilers

If you found that your energy bills were unusually high last winter or you had to keep turning up the thermostat to keep warm because your heating didn’t seem to be performing as well as it should be, maybe you should consider having a replacement central heating boiler fitted.  Having it done during the warmer months can be a really good idea as you won’t miss not being able to turn on your heating while work is being carried out and you will have the peace of mind that you are completely prepared for the winter, at Arktek Heating they have an excellent team of engineers available all year round that will be able to get your new combi boiler fitted in no time at all.

Having an efficient, well fitted combi boiler can make a real difference to your bills and you will be surprised how much warmer your home is, with many more modern boilers having excellent features such as wireless controls you can be sure that your home will always be warm when you need it to be while using the minimum energy required, at Arktek Heating they supply a great selection of modern combi boilers from a range of well trusted suppliers and will be more than happy to help you make the right choice for your home and lifestyle.

Having a replacement boiler fitted won’t only benefit you and your family in the short term it will also help you to add value to your property and make it more attractive to buyers if you do decide to sell in the future, so it is a really worthwhile investment to make.

At Arktek Heating they aim to offer some of the most competitive rates available without compromising on safety or quality, and with some excellent finance options available having your new combi boiler fitted could be far more affordable than you think. So if you want to avoid the winter rush to find an engineer that can replace your boiler fast as it has let you down when you need it most why not get in touch with Arktek Heating today?

At Arktek Heating they offer a free no obligation quote on request, so making an appointment with them to find out more about the gas replacement services they have on offer won’t cost you a thing, with reasonable rates and excellent warranty options available when you see how affordable having your boiler replaced by Arktek Heating can be you will be pleased you gave them a call. For further information about the range of replacement gas boilers available or the landlord emergency repair and maintenance services, please call 0191 516 6911 or visit the Arktek Heating Services website. We will be in touch with you as soon as possible.

beAccredited Health & Safety Accreditation Services

beAccredited Health & Safety Accreditation Services

Online Health and Safety Accreditation Services
Getting health and safety accreditation from a recognised awarding body such as CHAS and SMAS Accreditation can be a really worthwhile investment if you have decided it’s time for your construction or building company to start taking on larger jobs and begin to grow.

Having accreditation not only proves that your company complies with industry standards and carries out work using the best practice for health and safety it also helps give your company a more professional and reliable image to help attract new customers and potential business associates. Although this can sound like a daunting or time consuming task the benefits that having proper accreditation can bring to your business makes it worth the effort, and if you use the services of a professional accreditation agency such as beAccredited it could be far more easier and take a lot less time than you may first think.

At beAccredited they are able to help you complete a wide range accreditations that are relevant to your company and the type of work that you carry out, including Safe Contractor and Constructionline accreditations among many others to give you certification that your company works within the strict health and safety guidelines that are required to meet the standards of the accrediting body. With a great team of friendly consultants available to guide you through the process even if you aren’t sure what type of accreditation is relevant to your business or you would like to find out more about what advantages having accreditation can bring to your business they are happy to answer any questions that you may have and fully discuss all the options with you before you make any decisions.

With professional support and advice at every stage of the process you can be sure that whatever accreditation you choose to get for your business you will be able to complete it within a reasonable timeframe and with the minimum of stress. Even if you have already started the accreditation process alone and feel you need a little help to get it finished or don’t think that you have the right paperwork beAccredited will still be able to help you get everything done, with over fifteen years’ experience helping companies get the right health and safety accreditation they have all the skills and knowledge required to solve most problems or find ways round the most complicated situations.

With a fast track service available, if you need to get things done in a hurry and an easy to understand pricing policy, they do everything they can to offer a flexible and reliable service every time. Offering a guaranteed pass for each assessment and a wide range of accreditations available to suit many aspects of the construction industry, whether you are looking for CHAS & SMAS accreditation, Safe Contractor & Constructionline accreditation or something that is a bit more suited to the type of work you carry out it is definitely worth finding out more about the services that beAccredited can provide and the accreditations that they can help your business to achieve.

Why not take a look at some of their excellent past customer testimonials and see how they have helped other businesses like yours grow and win better contracts by simply getting the right accreditation?

As leading UK Health and Safety Consultants providing of online CHAS & SMAS Accreditation, Safe Contractor & Constructionline Accreditations, plus Builders Profile Accreditation and much more. With over 15 years of experience, clients include sole traders through to corporate clients.

They have helped 100s of businesses across the country by making the health and safety accreditation process hassle free, easy, convenient and reliable, allowing you to focus on the projects at hand. Visit their Health & Safety Consultancy services website to find out more about how they can help your business or call beAccredited today on 0845 2722350.

Business to Business Insurance Services

Business to Business Insurance Services

Business to Business Insurance Services
If you are already busy with the day to day running of your business tasks such as renewing your business insurance can sometimes feel like a real drain on your time, especially when there are so many different types of policy available and many insurance companies have regular offers and promotions making it difficult to tell which policy would be best for you.

Due to this more and more businesses are choosing to use the services of professional insurance brokers such as Weir Insurance to help take the strain of finding the correct business insurance. With a wealth of experience from helping their customers in Newcastle and Northumberland for over forty years at Weir Insurance they are experts in business insurance and are able to offer all the help and advice required to make sure you get the best insurance for your business.

Using their long-standing knowledge of the industry they will be able to help you decide the type of cover that you require and then find you the business insurance that is most suited to your needs, and if you need any further help or information at any stage they will always be happy to answer any questions or queries that you may have.

Regardless of the type of business that you have or the size of your organisation at Weir Insurance they will be happy to hear from you, even if you have an unusual business or another factor that will make it difficult to insure they will do everything they can to make sure they find you the cover that you require.

With many strong relationships within the industry and extensive knowledge of the types of policy that are on offer both locally and nationally they have all the knowledge and expertise required to find the best cover for most business and always aim to offer every customer the best possible service every time.

So if you need to find business insurance for your business why not get in touch with Weir Insurance?  They will be able to find you the best cover for your business for the best possible price and give you more time to carry on with other aspects of running your business

For further information please call one of our experienced insurance team today on 01670 365533 or visit the Weir Insurance brokers website. We have been helping our clients’ with their insurance needs since 1972. We talk to you about your requirements, work with you to figure out what cover you need (and what cover you don’t) and then use our relationship with dozens of insurers to find the best solution for you.

Quality Traffic to your Website with Google Adwords

Quality Traffic to your Website with Google Adwords

Drive Quality Traffic to your Website with Google Adwords

Google Adwords is one of the most versatile ways to drive traffic to your website. Google get 3.5 billion searches per day, meaning that people are constantly searching the web for products and services. 40,000 Google search queries are processed per second. Some of these queries are informational, but many are related to products or services. Right now, hundreds of people are searching for a website like yours. Google AdWords helps you target these searchers, and puts your website in front of these potential customers.

Google have made it incredibly straightforward to advertise with them. You can advertise through the Google AdWords interface.

Why use Google AdWords? There are a variety of reasons. In this article, we’ll take a look at some of the more important reasons.

1. Precisely Target Interested Customers

When you create a TV or newspaper advert, you are targeting masses of people. For example, if you advertise lawn mowers in a local newspaper, you will have a variety of people reading your ad, from teenagers to elderly people to businesspeople. Most of your audience probably don’t require a lawn mower at that point in time.

However, with Google AdWords, you can precisely target customers who are interested in lawn mowers only. When someone searches for “lawn mower shop Manchester”, you can place your ad directly on Google’s search results. Since this person is highly interested in purchasing a lawn mower, they are more likely to click your ad. As a result, they are more likely to convert, either by purchasing a lawn mower or through some other conversion. Instead of spending huge amounts on newspaper ads (directed at the masses), you can spend the same on interested customers, who are very likely to purchase.

This means that with a small amount of investment, you can get highly interested people coming to your website. These people have shown interest in your product by conducting a search into Google, and this means you’ll get more conversions and more purchases.

2. Instant Results

This is a no-brainer. With SEO, you have to wait up to six months to start seeing your website receive lots of traffic. While this may be a long-term investment, it does take time. While you are waiting for your website to rise in the SERPs, you can invest in some short-term PPC/Google AdWords advertising. With as little as £20, you can start receiving interested customers to your website. These customers will arrive at your site in as little as a few hours, and you can generate some quick business.

Since PPC is a relatively inexpensive method to gain customers, you can experiment with pricing and keywords. The results are quick; you don’t need to wait months. That said, SEO should definitely be a part of your long-term internet marketing strategy, but PPC can have quick results too.

3. Get Exact Predictions and Data

With Google AdWords, you can choose which keywords you’d like to target. Then, you can get predictions on how many clicks you’ll get.

This gives you exact data and it’ll help you forecast how much traffic you expect to receive. If we compare this to newspaper ads or radio ads, they don’t give any detailed metrics on what you can expect. They may highlight certain demographics or ages, but they aren’t measured with the accurate specificity of Google AdWords. With PPC, you can get accurate metrics on what to expect. Since so many businesses use Google AdWords each year, Google have amassed exponential amounts of data and research on what keywords convert best. All this data is neatly compiled into the AdWords Keyword Planner, and you can easily access it.

You can input the amount of money you’d like to spend per day, eg: £10. With that £10, the tool will state how many clicks you’ll get for that £10 for your chosen keywords. You can then toggle around with the keywords, and choose cheaper or more expensive keywords. This gives you unlimited freedom, because the keywords have been tried and tested, and Google’s long experience in PPC advertising helps you hone in on the most profitable keywords/search queries to target.

Final Thoughts

Google AdWords can be a versatile source of advertising for you. It will allow you to get exact predictions on your expected traffic, it’s easy to use, and it’ll quickly bring targeted customers to your website. If you feel that traditional advertising isn’t working for you, or you want an easy way to get targeted customers to your website, Google AdWords is the perfect choice for you.

Direct Submit Pay per Click & SEO Services Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service.

We offer a client focused service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business. Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

Unlike most other SEO companies, we do not do any marketing of note. We don’t employ sales people, not do we cold call or bombard business with sales materials. Virtually our entire client base comes directly from referrals. To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.