Month: June 2017

The Right Business Insurance for your Business

The Right Business Insurance for your Business

The Right Business Insurance for your Business

Managing the day to day aspects of a business can be tiring enough, but with the pressure on every business owner these days, it’s easy to forget about the legalities of insurance. If you own a business, there are many aspects of it which need to be insured, from your staff to your goods and services. For example, a vegetable farm might have to insure their workers, their machinery, plus their fleet of trucks or vans which deliver the produce.

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It can be difficult to wade through the practicalities of insurance, so if you are searching for good quality business insurance in Newcastle – or indeed from anywhere in the UK, then you should use an insurance broker. Here at Weir Insurance, we believe in customer satisfaction and in finding the right quote which will suit every need and aspect of one’s business. However, in this article, we’ll take a look at a few reasons as to why you should consider hiring a broker to find the right insurance. In Newcastle and Northumberland, there are many insurance brokers available to you, but Weir Insurance prides itself as being an insurance broker which combines in-depth experience with great customer service, leading you to a more profitable deal that works for everyone.

1. Experience

Brokers have decades worth of experience to help customers get the best possible quote. For example, take us here at Weir Insurance. We have been assisting customers with their insurance since 1972, so that’s almost forty years! With our number of staff working here for decades, if you add up each member’s experience, it would be hundreds of years’ worth of experience. Nothing beats the time tested experience of brokers, because they have the finesse to find the companies with the best cover at the best rates, and their intuition can help give you the advice you need.

2. Finding the Best Cover at the Best Price

With so many insurance companies out there, wading through lists of insurance companies and their rates is like going through a minefield, and with each company offering tens of options, it can be very difficult to know which is the best deal.

Some companies offer discounts, depending on how many years you’ve been with them, while others might combine rates together to give you the best deal. However, finding these deals takes more than a lot of work and time, it might also depend on luck. Since you’re looking through so many companies and the rates they offer, you might miss out on a great deal or on a combination which will earn you the best money.

With an insurance broker, they will scan through every company and every option they provide, to ensure that you’re covering everything you need, at the best affordable price. Insurance brokers know which insurance companies provide the best experience and value for certain businesses, and what covers they want.

3. Less Stress

With an insurance broker, all you have to do is give them the details of your business and what you want to insure, and leave them do the rest! By allowing us to use our time-tested experience in getting you a great quote, you won’t have to worry about anything. As long as we have all the details, such as what you want to cover and how many employees to insure, etc., you’ll have more time to keep running your business and make sure everything is running smoothly. Managing an entire business is a lot more efficient, when you don’t have to worry about insurance, too!

Conclusion

If your business is operating anywhere in Newcastle or Northumberland, and you want a business insurance policy you can trust and that will combine the three benefits mentioned above into a solid customer experience, you should choose Weir Insurance brokers! Call us today on 0800 281 453 and we’ll help you get the best deal, use our knowledge and invaluable experience to find the best quote, and give you a great customer experience. You’re in good hands!

Good Keywords for any SEO Project

Good Keywords for any SEO Project

Importance of Good Keywords for any SEO Project

Keywords are integral to the amount of traffic your website can potentially receive. If your website isn’t embedded with money-making keywords, it won’t receive as much traffic as it could potentially receive.

Good keywords can help your website attract customers in the long term, and it’s essential that you target the right keywords when carrying out SEO. In this article, we’ll check out what “good keywords” mean and how you can conduct vital keyword research for your website. Keyword research will lay a solid foundation for your website, helping it attract traffic and customers for years to come.

Why Do I Need Good Keywords?

Each keyword is searched by a certain number of people each month. So the keyword “gardening tools uk” is searched by less than a thousand people per month. The more people search for that keyword, the more traffic the first website ranking for that keyword receives.

Websites are ranked in order of how relevant they are to the keyword. This means that they might have the keyword in their title, in the web content, and in other relevant parts of the page. If the article answers the question or addresses the keyword in an informative (or entertaining) way, it will rank higher in the search results because the bounce rate would be lower and the time on site would be much higher. (Google also factor user experience metrics into their rankings of websites in search results.)

Therefore, your website is actually targeted around a certain group of keywords. However, are they profitable keywords? We aim to check this out.

To see how many people search for a certain keyword per month, you can see this in the Google Keyword Planner (www.adwords.google.co.uk). There are many guides online which show you to sign up for the Keyword Planner. If you have an AdWords account, you will be able to access the planner quickly.

Type the keyword into the keyword planner and you will find monthly search estimates for each keyword.

If your website is targeted around a keyword which isn’t searched for by many people, there is no way that you can receive a lot of traffic.

Instead, target your website around keywords which receive a lot of monthly searches. Ideally, for a small business, this should be around 2000 to 5000 monthly searches if you’re just starting out, and for larger businesses, you might be able to target keywords with higher searches.

However, with local keywords, there comes an exception. If you’re targeting a local area, the monthly searches would naturally be a lot smaller. For example, “gardening tools durrow” would receive a lot fewer searches than “gardening tools uk.” It might only receive a hundred searches each month, but it’s still profitable because these are a hundred people who are highly interested in buying from a gardening shop in Durrow. These people are more interested in visiting a local shop in Durrow, than buying from a well-known gardening shop anywhere in the UK.

Check Your Competition

Once you have found keywords which relate to your website and get a sizeable amount of monthly searches, you need to check your competition.

The competition basically includes all the websites which rank for that particular keyword in Google’s search results. So the top ranking websites for “gardening tools uk” include Homebase, Fiskars and Argos. A small business would find it difficult to compete with these websites – so perhaps, they could try ranking for local keywords instead.

If the competition contains a mix of middle-competition websites (websites that are not very well known, but still have a Page Rank of 2 or 3) – you should try to rank for that keyword and beat that competition.

Where To Put Keywords?

Once you have a handful of keywords selected, you need to start creating content around them so Google will associate your website with these keywords.

You should place these keywords naturally into the homepage (where it looks natural, remember!) such as in the title tag, in paragraphs, in menu navigation and in sub-headings. However, don’t place too many of them into content, because it will look shady and you could be penalized! A good rule of thumb is: Use them where you would naturally use them.

You can also write blog posts about these keywords and create high-quality content about them that will genuinely help a reader. This includes how-to’s, tutorials, infographics, informative articles, list-based articles, and so on. Not only will you start ranking for these keywords, but you’ll also attract much traffic from social media, too!

These keywords are classified as “good keywords” because of the following:

  1. They receive a sizeable amount of traffic each month, which means that potential customers are continually searching for this keyword each month. That means a constant supply of traffic.
  2. The competition isn’t too high, meaning you can try and get to the first page using other content marketing and SEO strategies such as link building.
  3. These keywords are embedded naturally into the title tag, articles, web content, and “About Us” pages.

Summary

At first glance, keyword research looks like a complicated science, but in this article, we’ve broken it down into key, fundamental steps. It’s not that difficult once you actually break it down into a series of steps.

To summarize these steps once more:

  1. Make a list of keywords related to your website.
  2. Check for their monthly searches on the Google AdWords Keyword Planner.
  3. Identify keywords with a few thousand monthly searches if you are a beginning website or a small business that has only been online for a few years.
  4. If you are a local business, identify local keywords with a few hundred monthly searches or less (or more, depending on your local area).
  5. Check for competition. If your keyword is dominated by large-name, well-renowned websites, it would be difficult to compete with them.
  6. Start creating content around these keywords.

Conclusion

Keywords are the foundations for your website and they are the main piece of content that Google and the other search engines scan through when indexing their website. If you aren’t targeting profitable keywords, you won’t be able to receive as much traffic as you could potentially be receiving, so make sure to cast your net wide and search for keywords which are profitable and easy enough to rank for. This shouldn’t be difficult, thanks to the AdWords Keyword Planner.

Embracing Internet Marketing

Embracing Internet Marketing

Benefits to Business of Embracing Internet Marketing

Over the last decade, we’ve witnessed a revolution that swept across the world. It was the revolution of the Internet and all its accompanying features. From social media to the rise of Facebook to e-commerce marketing, the internet has not only transformed the way we live and socialize, it has also changed the way businesses should view marketing forever. Gone are the days when businesses could only market to their local area. Today, with the entire Internet available to billions of people, the potential to tap into these customers is incredible.

In today’s tech-driven world, no business owner should even think to ignore internet marketing. We can’t just accept the fact of internet marketing, we need to fully embrace and take hold of all the benefits it can bring. The truth of the matter is that internet marketing provides any entrepreneur with a size of audience so large, it would be impossible to ignore it.

To get an idea of how essential internet marketing is to any business, this article will take a look at statistics and quotes from the leaders of the business world, in order to help you get a picture of why internet marketing should be fully embraced.

1. Most Customers Research Online Before Buying

According to a study by Interconnected World, they found that 61% of customers research products online before making any purchase.

This means that 61% of your target audience is actively searching online for a business or product like yours. They are out there, right at this moment, scouring the web for a service that can provide them with what they’re looking for. In fact, eight people join the Internet every second.

If that’s hard to wrap your head around, consider this stat: 4 billion searches are made on Google each day.

Even if you could tap into the tiniest slice of those 4 billion searches, your revenues would skyrocket. The Internet has become an integral part of the consumer’s daily life, and before purchasing anything, the majority of customers today research online for the best brands and products, as well as reviews, experiences of others, and so on. This means that you should have an active presence on social media such as Facebook and Twitter, as well as a solid SEO foundation so that they can find you on Google.

Moreover, if you own a business, consider making a Google My Business account. This ensures that your business will get visibility on the right hand side of the search results, giving your business an extra boost in search results.

2. SEO Is More Important Than Paid Advertising

Yes, while PPC advertising is one of the most versatile forms of advertising (helping you deliver your business to the world quickly), about 70% of search users click on organic links rather than the paid results.

This means that integrating SEO into your daily marketing routine is essential for the survival of your business on the web. PPC advertising is still a worthy marketing option, but it can be costly for small businesses and doesn’t offer a long-term solution for those who want a continual stream of traffic to their website. It also helps to note that most customers click on organic links first, and many paid links are often ignored. On average, the click-through-rate on a standard paid link is 2%, so only 2% of searchers end up clicking on one of the paid links. This is a very poor CTR, considering that the first few organic search results have CTRs of 10% to 30%.

Yes, while PPC advertising is still a viable option, it may not be a solution for the future, and by having a solid SEO campaign set in place and always ongoing, you’ll always be furthering your site on the search results and this will lead to more clicks and traffic in the long-term.

3. Social Media Marketing Is Essential

Social media marketing can generally be likened to positive word of mouth for your business. By actively taking part with your customers on Facebook or Twitter, you’re creating a ripple effect, since your customers may share your posts, and those posts will generate yet more likes and comments.

While social media marketing may not be considered a direct form of advertising, it definitely helps your brand’s image and keeps your customers continually engaged with what you offer.

In fact, on average, people spend about 4.6 hours per week on social media. This is the highest amount of hours spent on average for any online activity. Social media has become an integral part of our day to day lives, and by placing your business on these platforms, you’re continually pushing your business to the forefront of your current customer base and further.

In fact, over half of US SMBs have said that social media plays an important role in generating business and sales.

As if that weren’t enough, many business owners have said that by taking part in social media marketing, their PageRank has increased as a result (45% of businesses said this), as this has helped drive inbound links to their site. So by embracing social media marketing, you are also helping your search engine results get a boost also.

The effects are shown in these statistics, but if you think about them, it makes sense, because so much of our lives is absorbed in the social media world. Much of your news is gotten on social media, also, and by placing your business out there on the virtual sphere, you’ll have more exposure as a result.

Social media can also keep your current customers. If they buy from your site and enjoy your product, they just might return again and if they become a fan of Facebook, they’ll be able to enter competitions, see announcements and buy from your site again.

Conclusion

Not only will the Internet help bring customers to your website, it will also help you retain those customers. With a solid SEO base and an SEO-friendly website (with plenty of content), you will have a strategy in place to help people find your website. With social media marketing, you’ll be able to gain more customers and retain the current customers you have, as well as enhancing your brand’s image.

So why not get out there and start working on internet marketing? The results will be extraordinary.