Month: April 2017

Pay per Click & Selecting Great keywords

Pay per Click & Selecting Great keywords

Pay per Click & Selecting Great keywords
As an Internet Marketing company, Direct Submit are asked by our clients to  manage their PPC project and also offer advice on selecting the most appropriate keywords for a Google AdWords campaign.

adwords

What is Pay per Click?
Pay per Click (PPC) is a form of online marketing by which you pay for every visitor to your website that click through the advert. Potential advantages of Pay per Click include:

(1) Pay per Click (PPC) search engine marketing allows advertisers to quickly promote their services on the respective search engine using cost per click basis.

(2) Pay per Click (PPC) ads appear at the top, right or bottom of organic search results shown by search engines. Only when someone ‘clicks’ on your advert do you incur a charge.

Selecting Keywords
The following should help provide the basis for any company or individual looking to set up or expand and Ad words campaign:

Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This email explains how you can choose the most effective keywords, assess your keyword performance and how this affects the amount you pay.

A Good Keyword will consist of:

•Ideally, 2-3 words long
•Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
•Directly related to the text in your ad
•Directly related to the page your ad links to (specified by the destination URL)

What keywords should I choose?
First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.

Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalisation does not matter. Take out keywords that are very generic, irrelevant, or obscure.

Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.

Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.

Pay Per Click Management Services
Direct Submit Pay Per Click Services A pay per click (ppc) campaign takes time and expertise to manage effectively. There are a number of issues to consider including Pay per Click Account Management, budget management and effective monitoring of key phrases used.

Pay per Click is one of the most flexible forms of online marketing available. As required, we can update your budget within hours, set your campaign to run at certain times of the day and we can add/remove key search phrases as is needed. Due to this great flexibility Pay per Click marketing is very efficient and can be a highly effective form of advertising.

Contact Direct Submit Internet Marketing
To speak to one of our Internet Marketing Consultants for advice on making your Pay per Click (PPC) Marketing project a success, call us now on 0845 272 2350 or email us at mail@directsubmit.co.uk. We look forward to your call.

Nearly Half of Firms had a Cyber Attack or Breach

Nearly Half of Firms had a Cyber Attack or Breach

Nearly Half of Firms had a Cyber Attack or Breach
Nearly half (46%) of British businesses discovered at least one cyber security breach or attack in the past year, a government survey has indicated. That proportion rose to two-thirds among medium and large companies.

Most often, these breaches involved fraudulent emails being sent to staff or security issues relating to viruses, spyware or malware.

The survey was completed by 1,500 UK businesses and included 30 in-depth interviews.

The government said a “sizeable proportion” of the businesses still did not have “basic protections” in place.

While many had enacted rudimentary technical controls, only one-third had a formal policy covering cyber security risks.

Less than a third (29%) had assigned a specific board member to be responsible for cyber security.

Google Reports Reduced Fake Google Maps Listings

Google Reports Reduced Fake Google Maps Listings

Google Reports Reduced Fake Google Maps Listings by 70%
Google My Business enables millions of business owners to create listings and share information about their business on Google Maps and Search, making sure everything is up-to-date and accurate for their customers.

Unfortunately, some actors attempt to abuse this service to register fake listings in order to defraud legitimate business owners, or to charge exorbitant service fees for services. Google decided to tackle the problem of fake listings in an attempt to improve its products and protect its users. It announced that it has already reduced fake listings by 70% since 2015, the year that they reached their all-time peak.

Keeping Deceptive Businesses Out
“Leveraging our study’s findings, we’ve made significant changes to how we verify addresses and are even piloting an advanced verification process for locksmiths and plumbers. Improvements we’ve made include prohibiting bulk registrations at most addresses, preventing businesses from relocating impossibly far from their original address without additional verification, and detecting and ignoring intentionally mangled text in address fields designed to confuse our algorithms. We have also adapted our anti-spam machine learning systems to detect data discrepancies common to fake or deceptive listings”.

Combined, here’s how Google say their defences stack up:

• Detect and disable 85% of fake listings before they even appear on Google Maps.
• Reduced the number of abusive listings by 70% from its peak back in June 2015.
• Reduced the number of impressions to abusive listings by 70%.

As shown, verifying local information comes with a number of unique anti-abuse challenges. While fake listings may slip through our defences from time to time, Google say they are constantly improving our systems to better serve both users and business owners.

A New Makti Bathroom & Shower for Your Home

A New Makti Bathroom & Shower for Your Home

A New Bathroom & Shower for Your Home
Your home is your space and your space is your life, and more than any other room in the house the bathroom is about the senses and how we sooth, pacify and reinvigorate them. If you live in a decades-old house with a relatively small bathroom, you might be thinking that there is little that can be done to make such a small space more attractive to potential buyers. If so, think again, interior designers are experts at making small spaces seem bigger, and bathroom furniture and supply companies carry products for bathrooms of all sizes and are typically able to assist homeowners with both small-scale and large-scale bathroom upgrades.

It’s no secret that kitchen and bathroom upgrades do more than almost any other cosmetic home improvement project to increase its attractiveness to prospective buyers, effectively allowing the house to sell itself. If you consider your bathroom to be small and cramped, let a professional work with you to figure out what would be the best possible use of the space. If a bathtub you never use takes up a substantial amount of floor space, then one of the first things you should consider doing is ripping out the bathtub and replacing it with a more compact shower cubicle.

A shower cubicle with glass walls and door show whoever walks in the size of the bathroom, thus opening up the space. You might also find, even if you don’t have immediate plans to sell, that the shower cubicle makes for a warmer shower since it retains steam within a smaller space for the duration of the shower. There’s nothing more dreadful than feeling the warmth of your shower going straight up and away, or out through the spaces between the shower curtain and the wall, before you’re even done showering!

A great place to start your search when updating your bathroom is to visit a leading UK supplier such as P.T. Ranson bathrooms. They carry a wide range of products for luxury bathroom upgrades, including Matki showers, Hansgrohe showers and much more. No matter the size of the space you’re working with, our consultants can help you with a design that includes fixtures and features to suit the current dimensions of your bathroom.

A bathroom remodel is a major investment in your home, after all, and we want you to be certain that the sum you invest today will result in a new look for your bathroom that you will love for years to come and that will leave you in a good position to sell if you ever decide to do so.

So no matter what type of bathroom you would like to make or if you are just looking around for some new ideas the excellent range at P T Ranson is the ideal place to start looking for everything you need. With so many different ranges available from such a wide range of suppliers, all featuring their own unique features, you will find plenty of products to compare until you are totally happy with the design  that you have chosen.

Whether you prefer to soak in the tub or unwind under the shower you will be able to find the perfect solutions for you and your family even if you have a small or awkwardly shaped bathroom, and with excellent customer service every time you can be certain that no matter what new bathroom you may choose, at P T Ranson they will do everything they can to ensure that you are 100 per-cent happy with your purchase.

P T Ranson bathrooms & Showers
So why not head over to the P T Ranson bathrooms website or give them a call on 0191 4696999 for some inspiration and start planning what you could do with your bathroom this year? With so many unique and high performance products on offer from some top bathroom design companies you can be sure that you won’t be disappointed.

 

Search Engine Optimisation is Good for Your Business

Search Engine Optimisation is Good for Your Business

Search Engine Optimisation is Good for Your Business
There are people out there searching for your products and services and because of this it makes sense that you want to appear as high in the search engine rankings as possible for a target phrase. However, there are other reasons you would like to rank well in the Search Engines, other than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business.

SEO Provides Your Business Credibility
It is known that people searching the likes of Google, Yahoo or Bing (and others) make mental notes of the rankings for the terms they enter into Google and other search engines. Even if they don’t consciously realise it they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.”

Effective SEO Brings Your Business Traffic
The better your website is ranked within the major Search Engines, the more potential visitors you will receive. It’s that simple… By optimising your website and then promoting it properly, your website can open the door for your business to new site visitors, which can equal new business enquiries and more sales.

The Direct Submit Approach to Effective SEO
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as “natural,” “organic,” or “earned” results. Effective SEO is often an involved and often time consuming process that requires a good deal of expertise, research and modification of your website. This process helps the likes of Google and Bing knows your website exists and hopefully ranks it well for the selected key phrases.

Our approach to SEO typically is built around:

» Key Phrase Research

» Website Analysis & Compliance

» SEO Promotion & Marketing

» Linking Strategy

» On-going Monitoring & Maintenance

Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project. This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Google: Hacking has Increased in last 12 Months

Google: Hacking has Increased in last 12 Months

Google: Hacking has Increased in last 12 Months
Google has released its latest cyber security figures as part of its #NoHacked campaign and its update shows a growth in hacking over the last 12 months. The popular key phrase research tool, Word Tracker, has released an article which states that Google says hacking on the rise. The search engine says the number of incidents of hacked sites grew by 32% between 2015 and 2016 – a figure it expects to rise this year as hackers become more aggressive, sites become outdated and the cyber criminals quicker to take advantage of that lax security.

When Google notices a site has been hacked, it will send a notification to the webmaster via the Search Console. In 61% of cases, hacked site owners do not get a notification from Google – not because the search engine fails to catch the hack but, it says, because the site was not verified in Search Console. On the flip side, of those who are notified of an infected site, 84% are successful when they apply for their site to be reconsidered after removing the malicious content and cleaning the domain of infected files.

In order to help webmasters fight off the increasing number of attacks, Google has also made a few changes to how it can help. The search engine notes that its most often received request is to make hacked site documentation easier to understand. As a result, the search engine has made a number of amendments to its hacked sites information. Chief among them it cites the following new documents which it has added to its webmaster help offering:

Top ways websites get hacked

This is a new article within the Webmasters Guide section of developers.google.com. This article helps webmasters to understand how their site may be compromised, so they can better arm themselves against an attack. The document outlines a number of security lapses to be mindful of and discusses the most popular methods of hacking a site. They include the need to create a strong password, keep software up to date, use updated themes and plugins, implement robust security policies and conduct periodic checks on sensitive data.

Glossary for hacked sites

This new glossary is also located within the Webmasters Guide area for developers. It provides a definition for a large list of technical terms used throughout Google’s wider documentation on hacking, to help webmasters translate from tech speak to real world scenarios when attempting to navigate the hacked site documentation. It lists a range of terms such as cloaking, obfuscation, phishing and two-factor authentication (2FA), along with a plain English definition of each.

FAQs for hacked sites

While Google says this is a guide, it is currently a fairly small document with just four questions and answers covered. The search engine says this section brings together its most commonly asked questions about hacking so it’s possible that this guide is still a work in progress with more information to be added at a future date.

To read the full article, visit the Word Tracker posting.

Approaches from Unethical SEO Companies

Approaches from Unethical SEO Companies

Approaches from Unethical SEO Companies
Recently a few of our clients have contacted us to report some approaches made to them by ‘SEO Companies’ in the UK, who reportedly claimed to represent – directly – Google and Yahoo. During the conversations the clients were left in little doubt that the SEO companies involved represented Google or Yahoo and had preferential influence re the potential results.

This isn’t the first time these cowboys have tried this approach and it won’t be the last!

The clients who contacted me to report these approaches told me they were being offered a direct working relationship with Google UK or Yahoo UK. Not an SEO company offering their services to promote the clients website to Google and Yahoo.

Many businesses, when approached by aggressive sales people with monthly targets to achieve, will believe almost anything they are told. In the case of the ‘Google’ approach we were contacted about, the company used a domain that also implied they were part of Google’s UK company.

These SEO firms also claimed guaranteed rankings, as well as their ‘special relationship’ with Google. This is simply untrue. In many cases, where these ‘guarantees’ are made, they are for obscure phrases which have little competition and offer no benefit to the business.

Let’s be clear, no one can guarantee results in the search engines.

While professional and ethical (white hat SEO) SEO companies can provide clients with valuable services, some unethical SEO’s continue to give the industry a bad name through their overly aggressive sales pitch, untruths and often ‘black-hat’ marketing techniques in their attempts to manipulate search engine results in questionable ways.

Remember, practices that violate search engine guidelines may result in losing popularity or even getting banned from their index.

If a company is comfortable telling you untruths to get your business, then it also follows that they would not be averse to using black hat SEO techniques in their everyday practices. Be careful which SEO company you appoint to look after you onlinebusiness!

Internet Marketing by Direct Submit

Internet Security – Getting the Basics Right

Internet Security – Getting the Basics Right

Internet Security – Getting the Basics Right
Taking some simple actions and practising safe behaviours will reduce the risk of online threats to your business.

cybersecurity

Download software updates
Download software and app updates as soon as they appear. They contain vital security upgrades that keep your devices and business information safe.
Visit www.cyberstreetwise.com/software-updates for further advice on updates.

Use strong passwords
Use strong passwords made up of at least three random words. Using lower and upper case letters, numbers and symbols will make your passwords even stronger.
Visit www.cyberstreetwise.com/passwords for further advice on passwords.

Delete suspicious emails
Delete suspicious emails as they may contain fraudulent requests for information or links to viruses.
Visit www.cyberstreetwise.com/common-scams for further advice on suspicious emails.

Use anti-virus software
Your computers, tablets and smartphones can easily become infected by small pieces of software known as viruses or malware. Install internet security software like anti-virus on all your devices to help prevent infection.

Visit www.cyberstreetwise.com/security-software for further advice on security software.

Train your staff (& family members)
Make your staff aware of cyber security threats and how to deal with them. The Government offers free online training courses tailored for you and your staff which take around 60 minutes to complete.
Visit www.nationalarchives.gov.uk/sme to find out more and take the course.

For further simple tips on how to protect your business, visit www.cyberstreetwise.com