Month: January 2017

Improve your Search Engine Rankings

Improve your Search Engine Rankings

Improve your Search Engine Rankings
Direct Submit Internet Marketing Services are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service.

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We offer a client focussed service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK.

Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

Unlike most other SEO companies, we do not do any marketing of note. We don’t employ sales people, not do we cold call or bombard business with sales materials. Virtually all of our client base comes directly from referrals.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.
http://www.directsubmit.co.uk/

Search Engine Optimisation to Promote your Business

Search Engine Optimisation to Promote your Business

Search Engine Optimisation to Help Promote your Business
Being able to effectively promote and advertise the goods or services that your business provides is absolutely essential if you want to give it real chance of success and growth in the future no matter what industry you are working within, nowadays more and more people automatically run an internet search to find out more about products or services that they may be interested in rather than relying on more conventional methods of advertising or visiting many stores to find the information they need, so having a well thought out internet marketing campaign is a really good idea if you want your business to have the best chances of reaching potential customers.

Access Professional Internet Marketing Services
Many small or new businesses take the decision to get expert advice from a professional internet marketing service such as Direct Submit so they can be certain that the time and money that they invest is going to achieve the results they want without taking them away from the day to day running of their business too often.

As the internet has become part of people’s lives more over the past few years many businesses have decided to take advantage of the wide reach of customers available for relatively little cost meaning it has become a competitive place to try and advertise your goods or services, especially if you don’t have the budget and resources of a large corporation, however with the use of clever internet marketing techniques such as Search Engine Optimisation (SEO)you can still have a chance of your website being seen on the first pages of results produced by a search engine such as Google alongside larger companies that have spent thousands on a sponsored link and other advertising.

Knowing that your website is appearing high in the rankings of relevant searches will help you website not only be noticed, but get seen by people that are already going to be likely to have an interest in what your company provides helping you to get more directed traffic, at Direct Submit they are able to give you all the advice and information you need to make sure that your website get seen in all the right places!

At Direct Submit they will be able to analyse your businesses key features and use them to create an internet marketing strategy that is completely tailored to your businesses needs and objectives by applying well proven techniques such as SEO to make sure that your website always appears in any search that may be relevant to your business helping you to reach many more potential customers or clients and increase your sales and leads substantially.

With a flexible service on offer they can cater to the needs of any business regardless of what industry they work within and with services available including planning, implementing, monitoring and maintaining your businesses personal internet marketing strategy, no matter how much help and support you may need they will be able to provide you with whatever expert information, advice or assist you require. So why not take a look at the excellent range of SEO and other internet marketing services that are available at Direct Submit, you may be pleasantly surprised how affordable and effective professional internet marketing advice can be.

Direct Submit Internet Marketing
So why not take a look at the Search Engine Optimisation and other internet marketing services that Direct Submit have on offer and see how they can help make your website really work for your business.

No matter if you are looking for a one off consultation, a complete package including ongoing maintenance and performance reviews or a contract for a fixed term at Direct Submit they are always happy to help regardless of your needs or the size of your business and they always aim to offer a service that is always friendly and professional that delivers real results.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Weir Insurance Brokers Northumberland

Weir Insurance Brokers Northumberland

An Insurance Broker to find the Right Insurance
Buying the correct insurance policy for your home or business can be a time consuming and complicated task if you want to be absolutely certain that you have got the correct level of cover for the best possible price.  Whether you are looking to insure your premises, equipment, stock, vehicles or animals or other personal items considering approaching an insurance broker such as Weir Insurance might be a really sensible move, especially if you are based within the Newcastle and Northumberland areas.

There are many different insurance companies on the market that all offer a wide range of policies so sometimes it can be difficult to work out which one is best for you, very often you will find that the cheapest advertised policy quickly becomes expensive if you wish to raise the level of cover to include additional items or have any other specifications that you may wish to make.  You may also find that many of the cheaper providers have high excess fees and many clauses and terms within their conditions that make making a claim very difficult. All these factors can make finding the correct home or business insurance cover at the best possible price a frustrating and confusing experience.

At Weir Insurance they are able to fully discuss all your home or business insurance requirements with you, including what levels of cover you would like an insurance policy to provide, what items you would like to include within your policy and what type of payment methods you would like to use before they search the market for insurance policies that are completely suited to your needs at the reasonable prices.  They will then be able to provide you with all the information you need to be sure that you have chosen the policy that is the best option for you or your business.

With over forty years experience as insurance brokers, at Weir Insurance they have all the knowledge and expertise required to guide you through the process and make sure that you get everything that you require from any insurance policy you may decide to buy, and even if you need a policy for an unusual or hard to insure item you can be certain that they will do everything they can to find a way to get you the insurance cover that you need.

As long established professionals within the industry at Weir Insurance they have excellent working relationships with many insurance providers and will often have all the latest information about the most up to date insurance offers, along with knowledge of lesser know policies that some companies have available or certain terms that they are able to offer that only experience can bring.   This combination of experience and a commitment to providing customer satisfaction every time helps to make Weir Insurance a really good choice if you are looking for expert help finding the correct insurance policy for you.

So if you need home insurance, business insurance or insurance for any other reason you may want to get in touch with Weir Insurance, as one of the most respected insurance brokers within Newcastle and Northumberland you can be sure that they will be able to guide you through the process and help you find the insurance policy that is most suited to your needs and your budget.  With a straight forward pricing policy, excellent customer service and a totally independent and impartial working practise you can be certain that they will always act in your best interests to find the correct insurance cover for you.

For further information please call one of our experienced insurance team today on 01670 365533 or visit the Weir Insurance brokers website. We have been helping our clients’ with their insurance needs since 1972. We talk to you about your requirements, work with you to figure out what cover you need (and what cover you don’t) and then use our relationship with dozens of insurers to find the best solution for you.

Making your Website Trust Worthy

Making your Website Trust Worthy

Making your Website Trust Worthy
As we have been shouting for some time now to clients, Trust is an important factor in Google’s ranking algorithm! Reputable websites that can be trusted get better rankings than websites of dubious origin. Google does not want to show low quality websites in the search results. For that reason, it is important that you can convince Google that your business is for real and that your website can be trusted.

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1. A Good Domain Name
Try to get a domain name to match your business. Old domains with a spam free history usually get better rankings than brand new domains. If you can buy such a domain name, your business might benefit from it if the domain was used for similar businesses before. Use the official top level domain of your country. Also, order your domain with a renewal period of two or more years to show search engines that the domain is supporting a long term project or business.

2. A Trustworthy Website
As most of us know, a trustworthy website will include easy to find contact information. Dubious websites do not have any contact info at all or they hide it. Make your contact information easy to find. List your full address on your website. This is often a sure way to identify a spammy website. The more information about your company can be found on your website, the more likely it is that it will be considered a real business. Your website should also include a privacy policy, terms and conditions (if applicable) and both should be easy to find.

3. Trustworthy links
This is one of those cases where less can mean more. Links from reputable websites are by far the best way to show search engines that your website can be trusted. Google will trust your site if it has links from other reputable websites. Low quality links will damage your rankings, links from high quality sites will have a positive influence on the Google rankings of your site.

A few good links are much better than hundreds of spammy links!

If Google trusts your website then it will be much easier to get high rankings. Of course, your website still needs optimized web page content and good links.

Improve Rankings for Small Business

Improve Rankings for Small Business

Improve Rankings for Small Business
You might have a great website – but do enough people know about it? Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your website, call us now and let us show you how to attract qualified visitors to your website. Well, how do you optimise your website to attract the traffic you want?

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SEO or Search Engine Optimisation is the practice of improving the level of traffic of your website through the use of targeted keywords that are likely to be searched by customers searching for the products or services your business offers. Even if your website looks attractive and is beautifully designed, if it is not optimised properly then it will be unlikely to attract traffic and it is not going to help your business as much as it could without some basic SEO optimisation.

Your small business can do the following simple SEO techniques to improve its ranking on the search engines:

Determine your target audience & Key Phrase

This is the first step in your SEO campaign. Always identify the intended target audience of your website and select a keyword or key phrase that this audience will likely use to search for your products. Then set up page content based on this keyword or key phrase to ensure the page or website is ‘relevant’ to the targeted key phrase.

Produce unique content for your website constantly

Look to write unique and informative articles, blogs etc for your website. Original and interesting content will be valued by your visitors and provide visitors with a reason to remain (and hopefully return) to your website.  This ‘valued content’ will help generate ongoing interest in your website, helping increase the potential for a sale. Providing value to the visitor will result in a higher ‘ROI’ for your business via your website.

Have your business listed in Google Local Business Listing.

This is a free feature offered by Google where you can create additional links so people can easily find your site, therefore your web traffic will be increased. Signing up is easy and quick, you only need to provide your business name, address, contact information, etc. You also can get linked by listing with other online directories like Chamber of Commerce and local business directories.

 Arrange for Quality and Relevant links back to your website

Inbound links are considered very important in the SEO world, particularly by Google. If you have decent quality and relevant links directed back to your website, your ranking on search engines will be enhanced.  Using directories, suppliers, social networks sites can offer a free and quick way to start with creating back links to your site. Note that some more ‘notable’ directories may require fee to generate a link. Do not use link farms or the like as these will probably be noticed by the Search Engines and get your website banned or penalised.

Promote your Website URL Offline

Always include your website address on stationary, on marketing materials and on company vehicles. This is a sure fire way to help achieve continuous promoting of the website address.

All businesses should explore and utilise their website to work well in the Search Engines. If your site is properly optimised for the search engines you can attract more traffic, your business can easily be found by potential clients, and you will hopefully achieve more sales for your business.

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay per Click (PPC) online marketing and over the past decade we have built up a loyal client base. The depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

With in excess of 10 years of online marketing experience, we know which techniques work and are always researching new methods to stay one step ahead of the competition. We do all of this and more on your behalf.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or visit the Direct Submit SEO Services website today.

Small Business & SEO – The Benefits

Small Business & SEO – The Benefits

Small Business & SEO – The Benefits
In today’s digital age, having a strong online presence is crucial to the success of any small business. People research services online before doing anything else, and they often find companies through searching on Google.

bannerSEO is the practice of helping your website to rank on page one or page two for certain keywords. By ranking highly in search results for specific keywords, you can attract more traffic to your website.

Did you know that 61% of global Internet users research products online, before making any purchase at all? This statistic, conducted by a HubSpot survey, shows the importance of having your small business rank well in search results. With every passing year, millions of new users are joining the Internet and starting to research products. This number will only increase with time.

In this article, you’ll learn the crucial importance of SEO for your small business.

1. You’ll Rank Well For Important Keywords

If you build a strong online presence through linkbuilding and make your website a robust and mobile-friendly website (just two of the factors that are essential for SEO), your rankings on Google search result pages will increase. The higher you go on the pages, the more people will see your website and click on it. Although it takes a long time and much work to get to page one for local keywords, it is very doable.

Hundreds of people could be searching for a small business like yours, but since you’re not on page one or page two, they’ll never be able to find you. If you offer a great product or service, this is quite a loss, indeed. By employing SEO and applying it to your website, you can start to rise in the ranks and pick up on these potential clients.

Let’s say you have a business that insulates windows in Devon. There are hundreds of searches each month for the keyword “window insulation devon”. If your website ranks highly for that term, the searcher will find your website and could become a client of yours.

2. You’ll Build Traffic To Your Website

The higher your website ranks, the more traffic it will receive. With traffic and interested people, you can use these to your advantage. You can direct them to email newsletters, social media channels, contact details or even, your services/products page. Getting sustainable traffic will ensure that you have a constant flow of potential clients coming to your website.

It is difficult to get traffic to your website using outbound techniques, like direct mail advertising. You might get an interested customer or two, but this isn’t sustainable. With a high ranking on Google search results, you will have a constant stream of traffic, allowing your website to grow in popularity and essentially, this will lead to more potential clients or customers finding you.

3. You’ll RankWell on Google MyPlaces

Local SEO involves targeting searchers in your local area who are looking for a product or service. Often, Google will display businesses in that area, who have a Google MyPlaces page. Using SEO, you can rank well on search results and have your own part in the Google MyPlaces page.

This will give you more exposure not just in search results, but also on the Google MyPlaces section of the search page (it is to the right of results). Your MyPlaces spot will also include a starred review, from cumulated customer ratings and also, images and a phone number. There are a variety of techniques you can use to rank well, and ultimately, dominate the Google MyPlaces spot.

4. You Can Focus Less On PPC

PPC or paid advertising involves placing ads on Google search results. However, this may lead to a lot of effort which isn’t sustainable. While it may deliver clients (at a price), you need to keep spending on PPC to keep your traffic coming.

With SEO, your website will rank on search results, and a constant stream of traffic will come to your website. Provided your website offers a great customer experience, it will more than likely stay in the results. There will be little work on your part, to keep the stream of traffic coming in.

Also, according to Informza, 70-80% of searchers ignore paid ads and focus on organic results. So, the majority of your potential clients could be ignoring your ad, if you decide to advertise with PPC.

Final Thoughts

By ranking well and having a strong online presence, you can attract more clients and ultimately, more sales and money for your business. It will help you build your online exposure and reach while picking up on many potential clients at the same time.

While SEO takes more work, it is sustainable, and once the foundations are made, your website will attract traffic for years to come.

For information on how Direct Submit SEO services can help your business get noticed on the Internet, call today on 0845 2722350 or visit our Internet Marketing website.

Search Engine Optimisation: Benefits for your Business

Search Engine Optimisation: Benefits for your Business

Search Engine Optimisation: Benefits for your Business
Picture this: you’re a handyman in Yorkshire, you have a number of local competitors and you advertise in the local newspaper and Yellow Pages and on social media. You think you’ve got all the marketing bases covered, so why does the competition seem to be getting all the business?

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If you have not yet learned about some of the newer and more effective forms of online advertising, then there has never been a better time to educate yourself on the benefits of search engine optimisation or SEO. While experts in the field of Internet marketing can provide endless reasons for investing in SEO for your business, most of these reasons come down to visibility and cost.

Increased traffic to your website
At this point you may be saying to yourself, “But I don’t need a website, I run a handyman service!” If so, then realise that a website is standing between you and a grand opportunity to increase sales for your business. In the past, it was enough for handymen and others in the skilled trades to do mail outs, leave flyers in mailboxes and have an advert in the Yellow Pages or the local newspaper.

These days, the Yellow Pages have been all but replaced by Internet search, newspaper sales and subscriptions continue to decline, and those flyers and mail outs are going straight into the recycle bin if the recipient has no need for your services at that precise moment.

If you have a company website, though, then you have a way for future clients to find you through an online search. With your company website, clients can set appointments for your services and provide reviews upon completion of the work, and you can take your online presence to the next level through an effective SEO marketing campaign. SEO marketing is simply a way of drawing traffic to your website through strategic use of keywords and key phrases that are relevant to what your potential clients are seeking out.

With a well-designed company website and SEO marketing campaign, you will go from one handyman among many in your area to one whose company information is front and centre in online search results. And companies listed on the first page of search results are generally considered to be more trustworthy simply because their keywords match those used by the interested party. Not that anyone need question your skills or trustworthiness, but why continue to lose market share when visibility is all that stands in your way?

Lower Marketing Costs
Paying year after year to maintain an advert in the Yellow Pages or to place adverts with your local media outlets will likely do more good than not advertising at all, but have you ever compared the return on investment in traditional forms of advertising to newer ones such as SEO? Again, what sets SEO apart from any other marketing strategy is that it brings your company to the attention of only the people who are searching for it rather than to everyone in the area who has a phone book.

A one-time investment in SEO will likely bring more clients to your door per dollar spent than any other form of advertising. In the end, the advantages of visibility and cost add up to the greatest possible return on investment with the least amount of bother on your part once your company’s SEO marketing campaign is in place.

Contact Direct Submit SEO Services
Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you. To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.