SEO Campaign – What is it, and how will it help my business? In order to succeed in business in 2018 and beyond, SEO, and especially local SEO should be a required part of your marking strategy. SEO stands for search engine optimisation, which means that the website for your business can reach potential customers …
Why Long Tail Keywords Can Be Important To Any SEO Campaign Long tail keywords are more specific types of keywords, because they include more information than a normal keyword. For example, a broad keyword might be “tree surgeon”, but a long tail keyword would be “tree surgeon Tonbridge, Kent.” This keyword is much more specific …
Google Adds Location & Location Icon to Search Results Google is testing a new icon in the search results to show the specific location of a search result, in addition to showing a location icon, similar to the map icon used on Google Maps. It seems to be used primarily for news results in the …
URL Inspection Tool in Google Search Console A new URL inspection tool that shows you details about how Google crawled, indexed and processed a specific URL on your website. Google has announced a new feature in the beta Google Search Console that allows you to check a specific URL on your website to see the status …
SEO to Help Improve Rankings for Small Business You might have a great website – but do enough people know about it? Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your …
Why Aren’t You Ranking in the Search Engines? The first question we ask anyone looking to rank on Google, why do you deserve to rank? The reason we ask is because search engine optimisation (SEO) is the process of optimising a web property for an algorithm’s scoring signals. Modern search algorithms require a combination of …
How Search Engines Evaluate Websites To first understand SEO & Internet Marketing, you must first understand how search engines like Google evaluate websites in order to determine where to list them in their results pages. While the exact details of the algorithms used by search engines like Google aren’t made public, from their published guidelines …
Good SEO Habits for 2018 In a recent post in the Search Engine Watch blog, they consider the latest trends and predictions for the year, explain how to review your current strategy, and the SEO habits you should be practising. The basis of the post is that it’s all too easy to become stuck in …
Importance of Good Keywords for Any SEO Project Keywords are integral to the amount of traffic your website can potentially receive. If your website isn’t embedded with money-making keywords, it won’t receive as much traffic as it could potentially receive. Good keywords can help your website attract customers in the long term, and it’s essential …
Ethical Hackers to Boost NHS Cyber Defences The NHS is spending £20m to set up a security operations centre that will oversee the health service’s digital defences. It will employ “ethical hackers” to look for weaknesses in health computer networks, not just react to breaches. Such hackers use the same tactics seen in cyber-attacks to …